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About me
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My expertise
EN
RU

Making
large-scale events
worldwide

from the first idea to the afterparty
Anastasia Kopytók-Zyriánova
Seasoned producer and communications expert for global events.
I combine a creative approach with thorough planning, managing teams and bringing your project to life.
Cases & Reviews
ru
about me
Services & Products
My expertise
i
Anastasia Kopytók-Zyriánova
Seasoned producer and communications expert for global events.
I combine a creative approach with thorough planning, managing teams and bringing your project to life.
( my expertise )

My clients are those
who value
structure, meaning, and
the experience

They come to me when they need to:
Create a relevant and vibrant event
With fresh content, dynamic energy, and that perfect “everything clicks” feeling.
See the full picture and
think through every detail
For me, an event is a complete system in which every element – speakers, partners, venue, visuals, logistics, and emotions – fits together like pieces of a single puzzle.
Ensure clear communication with everyone involved
From contractors and production teams to speakers, partners, and media, I know how to manage communication so that everyone works in sync.
Make sure everyone leaves satisfied
Clients, partners, and attendees should walk away with the sense that everything came together seamlessly.
Keep the process clear and well-coordinated
Every step is transparent, and every outcome is predictable. No last-minute surprises – just confident management and a thoughtful, human approach.
( why work with me )

I’m an event producer
and programme director
with years of experience

I’ve worked with early-stage startups, investors (cyber.Fund, Delphi Ventures, 500 Global), and leading companies, including OpenAI, Google DeepMind, Microsoft, NVIDIA, Netflix, AWS, TikTok, and Semrush.
I’ve also launched projects from scratch – not only meaningful, but profitable.
organising international conferences on tech, VC & startups across Europe, the CIS, the US, SEA, and the Middle East
Cookies are collected on the website:)
Ок
I turn complex ideas into living experiences where every element carries both logic and emotion.
For me, events are not just about organisation –
they are about shaping meaning, connecting people,
and creating emotional resonance.

My background combines

production skills
journalistic approach
the art of directing

What I can help with

( services and products )
01
Event organisation
educational / entertainment / brand-led / commercial
from conferences to creative formats
Contact me
Including:
  • Production – from the initial concept to the final press release.

  • Development of event concepts, narratives, and scenarios.

  • Brainstorming and selecting the most appropriate event format.

  • Programme design and overall content flow.
  • PR and communication with partners.

  • Scheduling, briefings, and quality assurance.

  • Project management and coordination of contractors.

  • On-the-day management – quick decisions, clear communication, no panic mode.
02
Event Strategy
From the initial idea to the audience engagement design. A strong event starts with meaning – long before the venue or the budget.
Contact me
How it works:
  • Goals and audience analysis: why you need this event and what it should achieve.

  • Definition of the central idea, key message, and emotional core.

  • Content logic: storyline, dynamics, and key points of emphasis.
  • Defining formats and communication channels (online, offline, or hybrid).

  • Engagement planning for speakers, partners, and participants.

  • Visual and content direction: tone, aesthetics, and design language.
I help define that meaning and turn it into a clear strategic concept, ensuring every detail contributes to the same goal.
03
Speaking Coaching
(English or Russian)
I help experts make talks that truly land – logically, emotionally, and in a way that speaks directly to their audience.
Contact me
Process overview:
  • Goals and audience analysis:
where and why you are speaking, and who your audience is.

  • Defining the desired outcome:
what impact your talk should have, and how to achieve it.

  • Review of narrative and structure:
building clear logic and storytelling; highlighting key ideas and establishing a strong through-line.
  • Working on delivery and tone of voice: guidance on intonation and body language.

  • Language audit: adapting the text for live speech and cultural context; choosing language that sounds natural and professional; training pronunciation, rhythm, and confidence.

  • Final rehearsal and on-camera practice (for online or pre-recorded formats).
04
Creative Format Development
(for events, campaigns, or shootings)
Not creativity for its own sake, but a director’s approach to form and meaning – where idea, emotion, and strategy merge into one.
How it works:
Contact me
  • Task analysis and definition of purpose.

  • Brainstorming concepts and comparing potential formats – capsule event, pop-up, performance, digital experience, and more – matched to your goals and available resources.

  • Shaping the project’s narrative flow and visual code.
05
Consultations
Format: 60 minutes online
Gain a clear and realistic view of what to do next – leading a project, a team, or building your career.
After the consultation, you will receive:
  • A clear view of your point A and point B.
  • Certain next steps for moving forward.
  • Tailored recommendations for development, positioning, or process improvement.
If you need an external perspective on your project or team:
  • How to restart a project that has lost alignment.
  • How to rebuild communication within a team.
  • How to resolve communication conflicts.
  • How to adapt your communication style to a new culture (e.g. international, corporate).
If you are starting out your career in PR or event industry and want to understand how the it works and where you fit:
  • How to enter the workforce and where to begin.
  • Which skills and qualities matter most at the start.
  • How to choose your specialisation (event management, communications, production, etc.).
  • How to shape your portfolio and present yourself.
  • How to find your first clients or employers.
  • How to grow professionally without burning out.
Typical requests:
Contact me
( my values )

I believe that a strong event is a balance of flawless structure and genuine human connection

That’s why every project I lead is grounded in my core professional values
01
Reliability & responsibility
In event production, there is no room for postponement – everything must be ready on time and planned with precision.
02
Teamwork
A team is at the heart of every project. It’s essential to build trust, establish clear communication, and stay in sync with one another.
External communication is just as important as internal alignment. Global projects require diplomacy and respect – both for partners and for your own team.
03
Honesty & transparency
Trust is the most powerful tool when working with people and brands.
04
Attention to detail & order
It’s the details that elevate an event from ordinary to truly professional.
the three languages I think and create in.

My background brings together culture, communication and directing

( About Me )
Specialist diploma in Russian history (a state-accredited equivalent to a combined Bachelor’s and Master’s). Graduated with honours for outstanding academic work.
Russian State University for the Humanities
Advanced training programme, state diploma: Producer of Educational Events.
Moscow School of Social and Economic Sciences
Directing & Cinematography. Fred Kelemen’s lab.
Moscow School of New Cinema
( Feedback )

Selected Feedback

Selected Cases
( Cases )
​​Epic Web3
AI-focused event series
  • Over two years: three online conferences, six offline summits, and two hackathons across the US, Southeast Asia, Europe, and the Middle East.

  • Produced events under the brands Epic AI Dev Summit, dAGI Summit, Agents Day, and others.

  • Attracted and coordinated speakers from leading AI organisations, including OpenAI, Google DeepMind, Databricks, Hugging Face, Microsoft, NVIDIA, AWS, and more.

  • Offline summits averaged around 500 attendees, up to 40 speakers, and 20 sponsors.

  • Developed programmes, led sponsorship sales, and ensured the profitability of all events.
EMERGE
Tech, startups & VC conferences
  • Across four years: developed and curated programmes for EMERGE in Dubai, Yerevan, Istanbul, and online.

  • Brought in speakers from global brands such as Netflix, AWS, TikTok, TechCrunch, Grammarly, and served as the primary point of communication with them.

  • Event scale: 1,000-3,000 participants per event, with an average of 80 speakers and two parallel stages over two days.
Watch a video
Public Speaking & MCing events
  • Over the last eight years, have regularly appeared as a discussion moderator and stage host – in both Russian and English.

  • Experienced interviewer and facilitator for live and online formats.

  • Hosted and moderated sessions at EMERGE, Data Natives, Epic Growth, and the Sistema_VC meetup series, among others.
Watch a video
Data Natives-2022
Data-focused conference by Dataconomy
  • Curated talks for 200+ speakers.

  • Developed and produced the three-day programme across five parallel stages.